Discover the Business Benefits of Digitizing Your Loyalty Program

3 min read
Nov 28, 2023 4:56:00 PM

Table of contents:

Digitized Loyalty Programs: How Tablets Are Revolutionizing Retail
  1. What Are Loyalty Programs?
  2. What Are the Different Types of Customer Loyalty Programs?
  3. The Importance of Tablets/Self-Service Kiosks in Loyalty Programs
  4. Using Tablets/Self-Service Kiosks for Loyalty Programs
  5. Example of a Loyalty Program at Self-Checkout
  6. Why Are Loyalty Programs Important for Businesses?
  7. Benefits for Businesses?
  8. How Do Tablets and Self-Service Kiosks Work in Loyalty Programs?
  9. Data Tracking and Customer Behavior Analysis
  10. Security and Privacy Issues
  11. Partnership With oona


The Digitized Loyalty Program: How Tablets Are Revolutionizing Retail

Digital technologies such as tablets and self-service kiosks, used together with a loyalty program, can significantly increase customer satisfaction. Find out how to digitize loyalty programs to revolutionize the way a business talks to its customers.


What is a Loyalty Program?

Loyalty programs are a fantastic way for businesses to attract and retain customers. These programs offer customers discounts or other incentives in order to “reward” them for purchasing a good or service with the business.

Incentives can include early access to new products, members-only prices, free shipping, or free products. Loyalty programs come in all shapes and sizes from points-based, where a customer is awarded a certain number of “points” for each purchase, to referral-based, whereby an existing customer is rewarded for recommending a business to their network.


What Are the Different Types of Customer Loyalty Programs?

There are a number of popular loyalty programs used to retain customers and increase the bottom line. These include points-based programs, where points are stored to be used in future purchases.

There’s also tier-based programs, where customers collect points per purchase and then “level up” on their incentives. Referral programs are used to help businesses gain new customers, by rewarding existing customers when they refer friends or family.

Another popular loyalty program is a subscription program, where customers pay a set price each time period (monthly, annually) and are rewarded with either a discount or perks.


The Importance of Tablets/Self-Service Kiosks in Loyalty Programs

Businesses are now turning to tablets and self-service kiosk technology to help increase the effectiveness of their loyalty programs. By digitizing loyalty programs, customers are able to sign up more easily, check and earn rewards faster, and start enjoying the rewards sooner.


Using Tablets/Self-Service Kiosks for Loyalty Programs

A loyalty program without the right technology can lead to wasted customer retention opportunities. Businesses should seek out hardware and software that’s engaging, durable, and streamlined. Other considerations include scalability and ease of maintenance. oona devices, such as customer-facing self-service kiosks or tablets, offer easy-to-use interfaces and durable designs, helping businesses take their loyalty programs to the next level.

At self-checkout, a customer uses their loyalty card number, QR code or mobile app to identify themselves, providing real-time information for their rewards. Rewards can be applied directly to the purchase or added to the customer account. Once payment is made, the self-service kiosk displays an overview of the customer’s loyalty program.


Why Are Loyalty Programs Important for Businesses?

Loyalty programs increase customer retention, boost revenue, build customer loyalty, and offer a competitive advantage. Loyalty programs also greatly increase a business’ customer lifetime value (CLV) by encouraging them to stay with a business over time to receive discounts or special offers.

Loyalty program perks can span across various industries, from early access in retail, stay-a-night-free offers in hotels, to “get your 10th coffee free” perks in the hospitality industry.


Benefits for Businesses?

Aside from customer retention and CLV, loyalty programs give customers the satisfaction of being “rewarded” for making a purchase. When loyalty programs are built into self-service kiosks, customers can easily see the direct benefit of their purchasing decision, which can boost brand loyalty.


How Do Tablets and Self-Service Kiosks Work in Loyalty Programs?

For loyalty programs to really stand out, they need to be easily accessible and useful for the customer. By using tablets and self-service kiosks, customers can enroll into loyalty programs and earn and redeem points themselves, making the process feel more personalized to their needs.


Data Tracking and Customer Behavior Analysis

When a customer signs up to a loyalty program, they allow a business to track their purchases – which provides valuable insights into their purchasing behavior – in order to gain access to the rewards. Better customer insights mean businesses can identify target markets, determine its needs and develop items and services to best service those needs.


Security and Privacy Issues

It’s important for businesses to build trust with consumers in order to maintain a good customer retention rate. Having a safe way to collect and store customers’ data is a step towards building that trust.

Robust privacy policies, two-factor authentication, and partnering with trusted software and hardware providers are all ways businesses can protect customers’ data privacy.


Partnering with oona

By combining loyalty programs with digital devices, businesses can revolutionize customer interactions and behavior. oona devices, which range from tablets to self-service kiosks, are a way to build the bridge between customer and business. With hardware that is easy-to-use and durable, businesses can incorporate their own software to create a seamless interaction that builds consumer trust and retention.